1. Hire the Person Whose Style Most Closely Matches Yours
Just like photographers, videographers take different approaches to their craft. Documentary-style videos present the events chronologically, without many special effects, while a cinematic film is generally more dramatic, using interesting angles for a Hollywood-movie feel (these are just two options of many). "You don't want to select a cinematographer with one style and send them clips from another videographer with a totally different style. Just hire the one you like!" says Taryn Pollock, owner of Serendipity Cinematography based in Arizona and California.
2. Take Finding a Videographer As Seriously As You Do Your Photographer
Unfortunately, hiring a videographer seems to get pushed back somewhere between welcome bags and favors—and it's just too important for that C-list slot on your long list of to dos. "By that time, there will only be a handful of studios left to choose from, and most likely, you won't be able to hire your first choice," says Julie Hill, owner and creative director at Elysium Productions, an international videography firm.
3. Meet Them in Person Before You Decide
You need to feel at ease with your videographer. (They'll be following you around on your wedding day, after all!) It's best to meet them in person, but Facetime or Skype also works well in a pinch. Once you've met with one or two potential pros, ask to see a full video or two (clips only tell part of the story and you want to know what your entire film might look like).
4. Get the Most Out of Your Contract
Your contract should include the coverage time (as in, how long your videographer will be at your venue), how many shooters you'll have, an itemized list of the finished product (highlight reels, trailers, digital media files), nitty-gritty logistical details (time and location), cancellation policies and, of course, the fee. If it's not outlined in the contract, don't assume you're going to get it. Any extras, like an engagement video session or a same-day edit, need to be in there. If they're not and you want them, ask about it.
5. Don't Micromanage
You're hiring someone for their experience and talent (not just their equipment). Trust your decision. On the day of, you shouldn't feel like you need to direct them or keep your eye on them. If you've truly done your research and fully vetted your videographer, you should have complete confidence in them. If you love your video, share your experience with other couples by posting a review and offering to sign on as a reference.